Being favored by majority of Filipino commuters, the train systems around the metro that o ers uninterrupted and elevated tra c, which is more-than-a-feet away down from the congested roads of the city, is the most preferred transporta- tion of us.
Students, workers, foreign visitors — you name it, you can single männer finden one single passenger edsa weekend it; and even food kiosks and a surplus of non-traditional advertisements around it. But then again, as an advertising company, marketing in train stations can be tricky.
Which is why the objective primarily of this report is to provide insights about MRT and LRT ridership pro le that includes their demographics and lifestyle. The contents of this report are gathered through di erent means and forms of acquiring market intelligence: random direct interviews and online interviews in forum sites that recount the respondents' personal experiences of riding the MRT and LRT train lines — particularly the e ectiveness of advertising e orts within the train stations.
Second, to determine how companies make use of Out-of-Home OOH advertis- ing in the train stations and its e ectiveness in terms of top-of-mind recall.
Why single out singles, netizens ask MMDA
During the creation of this report, a supplemental study from Nielsen Media Research, the trusted name in advertising research in the Philippines, called MRT and LRT Travel Habits, as well as to various advertising suppliers that have truly helped in the completion of this report. Being the pioneer of the industry sinceLRTA has become the country's prime mover in the rail transport sector serving the needs of millions of Filipinos by exploring avenues where the LRT system could continuously provide e cient transport services while promoting economy and e ciency of operations.
Marcos, created the Light Rail Transit Authority LRTA as a government agency con ned to activities that determined policies, regulation of fares, and execution of the transit's system. The project was called Metrorail and was operated by a sister company of the former tramway company Meralco, called Metro, Inc.
Construction of the line started in Octoberand was the responsibility of CDCP Construction and Development Corporation of the Philippineswith assist- ance from the Swiss rm of Losinger and the American company Dravo, the latter, through its Philippine subsidiary. The government appointed Electrowatt Engineering Services of Zurich Switzerland to manage and supervise the project. Electrowatt set up o ces in Manila and became responsible for extension studies of the system which eventu- ally comprised km of routes along all major corridors in about 20 years time.
At the helm of the organization is the Administrator who is supported by ve 5 key Departments namely the Planning, Finance, Administrative Departments, Line 1 Operations and Engineering, and Line 2 Operations and Maintenance As of Marchthe LRTA has a total manpower complement of 1, of which 43 are permanent employees, 1, contractual personnel and 78 contract of services employees. The Board of Single passenger edsa weekend is composed of eight 8 ex-o single passenger edsa weekend cabinet members tasked to issue, prescribe, and adopt policies, programs, plans, standards, guide- lines, procedures, rules, and regulations for implementation, enforcement, and application by the LRTA Management.
The Board is tasked to issue, prescribe, and adopt The Board also convenes to resolve operations-related issues and concerns and other matters requiring immediate attention and resolution.